Marshmallow Only Lucky Charms actually dates to , when General Mills first gave away the specialty boxes. But back then, there were. Lucky Charms is a brand of cereal produced by the General Mills food company since The cereal consists of toasted oat pieces and multi-colored Introduced : March 3, ; 53 years ago. For five decades and counting, magically delicious Lucky Charms cereal has featured frosted oats and colored marshmallows.
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